For many of our clients – whether in pharma, private healthcare or digital health – AI overviews raise important questions: will patients still find our carefully crafted content? How can we ensure regulatory messages and risk information are not lost in oversimplified AI summaries? And how do we maintain trust when we can’t control the first answer people see?

We often have clients who feel their website broadly works for them, so they’re not looking to invest in a complete content refresh or...