After 20 years as a successful healthcare content agency, as the main founder of Wallace Health, I have decided to refocus the agency as a brand consultancy. Recently brand has been an increasingly important part of our client portfolio, and we are proud to have become trusted partners in helping healthcare brands to grow and thrive. It is now clear that to provide a truly exceptional service in healthcare branding, we need to redirect our energies away from the very differen

Artificial intelligence has changed the way marketing teams and agencies operate. This blog explores how AI is reshaping the agency landscape, and why the right expert partner is more valuable than ever.

How to engage audiences without falling foul of the rules

Social media has changed the traditional rules of healthcare communications. According to Ofcom’s Online Nation 2024 report, UK adults...

"Healthcare organisations have legal and ethical duties to reduce inequalities in access to healthcare services and related outcomes."...

For many of our clients – whether in pharma, private healthcare or digital health – AI overviews raise important questions: will patients still find our carefully crafted content? How can we ensure regulatory messages and risk information are not lost in oversimplified AI summaries? And how do we maintain trust when we can’t control the first answer people see?

User experience  (UX) design plays an important role in how we interact with websites, apps, and digital products. As an experienced UX...

I never thought that sending my CV to Wallace Health would lead to a response. And yet a few interviews and a writing assignment later,...

Healthcare marketing is evolving rapidly, influenced by technological advancements and shifting consumer behaviours. From website design...

Marketing your private practice effectively is essential for growing patient numbers and building trust in today’s healthcare market. In...

For those in healthcare who are setting up or already have a private practice – whether you are a private GP, consultant or other medical practitioner – there’s a lot to think about before you invest your money in raising your profile. Here are some of the first things you should consider to help you build a successful private healthcare marketing strategy.

At Wallace Health, our mission to drive positive change remains at the heart of everything we do.

Budget, box-ticking and brand tone of voice – if these hold your brand back from being health literate, it’s time to take another look....

Eight tactics for the most successful healthcare content marketing in 2025

Those looking to win NHS contracts must demonstrate their commitment to NHS net zero and social value goals. Here's how.

Content tips and hacks It’s estimated that content localisation eats up 20-40% of the average pharma marketing budget.  The process can...

We share some of our takeaways from BrightonSEO on measurement and reporting success.

The possibilities in LinkedIn launching a mobile video feed are genuinely exciting for engagement and lead generation. Here's why.

In health, there is freedom. - Henri Frederic Amiel. Our health can powerfully shift the course of our lives. And so it follows that...

Video has become such a major part of our online experiences that omnichannel marketing can’t really happen without it. And that goes for...