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Beyond words: creating inclusive health content when it matters most
"Healthcare organisations have legal and ethical duties to reduce inequalities in access to healthcare services and related outcomes."...

Stephanie Mackay Stokes
Jun 133 min read


AI overviews in search: what is the impact on health content?
AI summaries are changing how patients find health advice online – but are they getting it right? Many of us are familiar with turning to...

Stephanie Mackay Stokes
May 94 min read


The impact of UX design on user engagement
User experience (UX) design plays an important role in how we interact with websites, apps, and digital products. As an experienced UX...
Marlon Huggins
Feb 213 min read


My six-week medical copywriter internship
I never thought that sending my CV to Wallace Health would lead to a response. And yet a few interviews and a writing assignment later,...
Kim Le
Feb 52 min read


6 key themes for success in 2025
Healthcare marketing is evolving rapidly, influenced by technological advancements and shifting consumer behaviours. From website design...

Grace Parkinson
Jan 204 min read


How to market your private practice – the 6 things you must do
Having done your homework and decided who your target customer is and what you’re offering them, you’re ready to create a marketing...

Helen Jamieson
Jan 145 min read


The first steps to marketing your private practice
Whatever industry you’re in, there are some basic first steps you need to take if you want to market your business. For those in...

Helen Jamieson
Jan 143 min read


Wallace Health Impact Report 2024: a year of growth and commitment
At Wallace Health, our mission to drive positive change remains at the heart of everything we do.

Helen Jamieson
Jan 61 min read


What stops brands prioritising health literacy? Here are five things
Budget, box-ticking and brand tone of voice – if these hold your brand back from being health literate, it’s time to take another look....

Shaina Tennant
Oct 25, 20243 min read


8 essential healthcare marketing tactics to drive results: our strategies for success in 2025
Eight tactics for the most successful healthcare content marketing in 2025
Georgia Burns
Oct 6, 20243 min read


How brand comms that demonstrates social value wins NHS tenders
Those looking to win NHS contracts must demonstrate their commitment to NHS net zero and social value goals. Here's how.

Helen Jamieson
Aug 5, 20243 min read


What pharma companies are doing to speed up content localisation
Content tips and hacks It’s estimated that content localisation eats up 20-40% of the average pharma marketing budget. The process can...

Lyn Cruickshank
Jun 30, 20243 min read


Measuring success: our key highlights from BrightonSEO
We share some of our takeaways from BrightonSEO on measurement and reporting success.

Stephanie Mackay Stokes
May 3, 20243 min read


Why a LinkedIn short video feed is so exciting for healthcare comms
The possibilities in LinkedIn launching a mobile video feed are genuinely exciting for engagement and lead generation. Here's why.

Chris Brosnahan
Apr 24, 20242 min read


Health literacy – levelling the playing field
In health, there is freedom. - Henri Frederic Amiel. Our health can powerfully shift the course of our lives. And so it follows that...

Shaina Tennant
Apr 10, 20242 min read


Why healthcare and pharma businesses need video marketing
Video has become such a major part of our online experiences that omnichannel marketing can’t really happen without it. And that goes for...

Chris Brosnahan
Mar 26, 20244 min read


How social media is censoring women’s health content
At Wallace Health we’re passionate about the power of content and how it can change behaviour and improve lives. Along with our clients,...

Helen Jamieson
Mar 22, 20243 min read


Why choose a B Corp healthcare communications agency?
Going through the B Corp process – and successfully gaining certification at the end of last year – gave us a stronger sense of our...

Helen Jamieson
Mar 5, 20243 min read


How are we using AI in med comms?
We're proactive and ambitious in our adoption of AI, but open and responsible with our healthcare clients about how we use it. Here's how.

Stephanie Mackay Stokes
Feb 13, 20244 min read


6 content must-dos for 2024
What are the key trends that will shape the way we create healthcare content in 2024?

Lyn Cruickshank
Feb 3, 20243 min read
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