After 20 years as a successful healthcare content agency, as the main founder of Wallace Health, I have decided to refocus the agency as a brand consultancy. Recently brand has been an increasingly important part of our client portfolio, and we are proud to have become trusted partners in helping healthcare brands to grow and thrive. It is now clear that to provide a truly exceptional service in healthcare branding, we need to redirect our energies away from the very differen

Artificial intelligence has changed the way marketing teams and agencies operate. This blog explores how AI is reshaping the agency landscape, and why the right expert partner is more valuable than ever.

How to engage audiences without falling foul of the rules

Social media has changed the traditional rules of healthcare communications. According to Ofcom’s Online Nation 2024 report, UK adults...