"Healthcare organisations have legal and ethical duties to reduce inequalities in access to healthcare services and related outcomes."...

AI summaries are changing how patients find health advice online – but are they getting it right? Many of us are familiar with turning to...

User experience  (UX) design plays an important role in how we interact with websites, apps, and digital products. As an experienced UX...

I never thought that sending my CV to Wallace Health would lead to a response. And yet a few interviews and a writing assignment later,...

Healthcare marketing is evolving rapidly, influenced by technological advancements and shifting consumer behaviours. From website design...

Having done your homework and decided who your target customer is and what you’re offering them, you’re ready to create a marketing...

Whatever industry you’re in, there are some basic first steps you need to take if you want to market your business. For those in...

At Wallace Health, our mission to drive positive change remains at the heart of everything we do.

Budget, box-ticking and brand tone of voice – if these hold your brand back from being health literate, it’s time to take another look....

Eight tactics for the most successful healthcare content marketing in 2025

Those looking to win NHS contracts must demonstrate their commitment to NHS net zero and social value goals. Here's how.

Content tips and hacks It’s estimated that content localisation eats up 20-40% of the average pharma marketing budget.  The process can...

We share some of our takeaways from BrightonSEO on measurement and reporting success.

The possibilities in LinkedIn launching a mobile video feed are genuinely exciting for engagement and lead generation. Here's why.

In health, there is freedom. - Henri Frederic Amiel. Our health can powerfully shift the course of our lives. And so it follows that...

Video has become such a major part of our online experiences that omnichannel marketing can’t really happen without it. And that goes for...

At Wallace Health we’re passionate about the power of content and how it can change behaviour and improve lives. Along with our clients,...

Going through the B Corp process – and successfully gaining certification at the end of last year – gave us a stronger sense of our...

We're proactive and ambitious in our adoption of AI, but open and responsible with our healthcare clients about how we use it. Here's how.

What are the key trends that will shape the way we create healthcare content in 2024?