Shaina Tennant
What stops brands prioritising health literacy? Here are five things
Budget, box-ticking and brand tone of voice – if these hold your brand back from being health literate, it’s time to take another look....
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Georgia Burns
Oct 63 min read
8 essential healthcare marketing tactics to drive results: our strategies for success in 2025
Eight tactics for the most successful healthcare content marketing in 2025
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Helen Jamieson
Aug 53 min read
How brand comms that demonstrates social value wins NHS tenders
Those looking to win NHS contracts must demonstrate their commitment to NHS net zero and social value goals. Here's how.
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Lyn Cruickshank
Jun 303 min read
What pharma companies are doing to speed up content localisation
Content tips and hacks It’s estimated that content localisation eats up 20-40% of the average pharma marketing budget. The process can...
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Stephanie Mackay Stokes
May 33 min read
Measuring success: our key highlights from BrightonSEO
We share some of our takeaways from BrightonSEO on measurement and reporting success.
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Chris Brosnahan
Apr 242 min read
Why a LinkedIn short video feed is so exciting for healthcare comms
The possibilities in LinkedIn launching a mobile video feed are genuinely exciting for engagement and lead generation. Here's why.
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Shaina Tennant
Apr 102 min read
Health literacy – levelling the playing field
In health, there is freedom. - Henri Frederic Amiel. Our health can powerfully shift the course of our lives. And so it follows that...
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Chris Brosnahan
Mar 264 min read
Why healthcare and pharma businesses need video marketing
Video has become such a major part of our online experiences that omnichannel marketing can’t really happen without it. And that goes for...
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Helen Jamieson
Mar 223 min read
How social media is censoring women’s health content
At Wallace Health we’re passionate about the power of content and how it can change behaviour and improve lives. Along with our clients,...
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Helen Jamieson
Mar 53 min read
Why choose a B Corp healthcare communications agency?
Going through the B Corp process – and successfully gaining certification at the end of last year – gave us a stronger sense of our...
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Stephanie Mackay Stokes
Feb 134 min read
How are we using AI in med comms?
We're proactive and ambitious in our adoption of AI, but open and responsible with our healthcare clients about how we use it. Here's how.
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Lyn Cruickshank
Feb 33 min read
6 content must-dos for 2024
What are the key trends that will shape the way we create healthcare content in 2024?
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Lyn Cruickshank
Jan 81 min read
Wallace Health becomes an accredited PIF TICK member
PRESS RELEASE: Wallace Health gains PIF TICK accreditation to become a ‘trusted information creator’ 5th January 2024: Wallace Health...
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Lyn Cruickshank
Jan 23 min read
We're now a B Corp!
Wallace Health has been certified as B Corporation, a business that pursues purpose as well as profit.
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Stephanie Mackay Stokes
Nov 19, 20235 min read
How to get your website working harder for the healthcare sector
We often have clients who feel their website broadly works for them, so they’re not looking to invest in a complete content refresh or...
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Shaina Tennant
Sep 13, 20234 min read
Creating accessible health content isn’t easy – but it’s worth it
If you’re trying to engage patients, here are the big challenges and even bigger rewards that come with being health literacy aware.
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Lyn Cruickshank
Jul 30, 20233 min read
Supporting Disability Pride Month
Wallace Health is a Disability Confident Committed employer. Read our blog to learn about opportunities to work for us.
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Chris Brosnahan
Jul 19, 20233 min read
Why LinkedIn’s new algorithm change is good news for your organic content
LinkedIn's new algorithm goes back to its roots - expert, professional content. This is good news for thought leader content.
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Helen Jamieson
Jul 4, 20233 min read
Why we want to become a B Corp
The real question is why wouldn’t you want to become a B Corp? The aim of B Corp Certification is to make business a force for good. You...
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Lyn Cruickshank
May 7, 20236 min read
Dr TikTok, a new era in health influencing?
The role of Dr TikTok as a source of health information. The scale of the problem and what healthcare providers can do.
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