Wallace Health to brand w: Pursuing our passion for brands

After 20 years as a successful healthcare content agency, as the main founder of Wallace Health, I have decided to refocus the agency as a brand consultancy. Recently brand has been an increasingly important part of our client portfolio, and we are proud to have become trusted partners in helping healthcare brands to grow and thrive. It is now clear that to provide a truly exceptional service in healthcare branding, we need to redirect our energies away from the very different skill sets of content creation.

Earlier this year, we launched brand w - a brand agency specialising in health - and we will be moving all brand and creative work under this umbrella. As with Wallace Health, brand w is a trading name of Wallace HCL Ltd so our existing contracts and creative team will remain unchanged. Digital content projects and services will no longer be our priority, but I hope that the legacy of our experience and expertise in this area will continue to evolve through new strategic partnerships.

I’ve been lucky to work with some incredible teams and see firsthand what it takes to create a brand that truly connects - with patients, with clinicians and with business leaders. Now I’m bringing that experience into this new chapter. And with a brilliant team of designers and industry experts by my side, I can’t wait to help shape the next generation of healthcare brands.

Thank you to everyone who has been a part of the Wallace journey over the years. And I’m looking forward to what we’ll build together as brand w!

www.brand-w.com

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Lyn Cruickshank Managing Director