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  • Writer's pictureLyn Cruickshank

Wallace Health becomes an accredited PIF TICK member

Updated: Apr 24

PRESS RELEASE: Wallace Health gains PIF TICK accreditation to become a ‘trusted information creator’

5th  January 2024: Wallace Health has been awarded PIF TICK accreditation – the UK’s only assessed quality mark for print and online health and care information.

To become a ‘trusted information creator’, Wallace Health had to undergo an assessment showing it met 10 key criteria.

This means you can be assured that what you are reading, watching or listening to is evidence-based, understandable, jargon-free, up-to-date and produced to the best possible standard.

Lyn Cruickshank, Founder and MD of Wallace Health, said: “Gaining the PIF TICK shows we have a strong process for developing health information resources. With so much information online it can be difficult to know what to trust. This quality mark instantly tells people that information we create for our clients is reliable and trustworthy.

What is PIF TICK?

The PIF TICK, which launched in May 2020, is run by the non-profit Patient Information Forum (PIF). In July 2021 a public website,, was launched to raise awareness of PIF TICK accredited members and help people find trusted health information.

The site also includes guides on topics such as spotting false health information and understanding evidence.

Dan Wills, PIF TICK Manager, said: “We are thrilled to welcome Wallace Health to our ever-growing community of accredited PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.



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