See and treat
Client
GenesisCare
Sector
Oncology
Category
Content marketing
The Task
MRI-guided Stereotactic Ablative Radiotherapy (SABR) is a new paradigm in radiotherapy treatment, allowing real-time adaptive treatment of tumours that move or are difficult to reach. It is transforming the standard of care for difficult-to-reach tumours and oligometastatic disease. Our client, GenesisCare, is the first in the UK to offer MRIdian MRI-guided treatment outside research use.
We needed a content campaign that engages and educates surgeons, medical oncologists and radiation oncologists. We also create digital and print health literate patient information.
Work
This multichannel healthcare content campaign included:
Clinical summaries
Summarising and presenting published studies, to support evidence-based protocols.
Case studies
Working with clinicians to develop and share real-world examples of care.
Website
Dedicated HCP and patient web pages, including SEO, references, educational resources and referral support.
Social media
Case studies, new study evidence data and downloadable assets.
Brochures
A suite of e-brochures for use by the sales teams and patient information materials.
Result
GenesisCare is an established centre of excellence for MRIdian MR-guided radiotherapy. Their clinicians are recognised as KOLs and are supported with a rich and continuous source of high-quality clinical and educational content. This service is a key referral and enquiry route for their patients.
Please get in touch to see more content marketing case studies.